All Use Cases

Customer insight

An outstanding customer personalization
Boost client satisfaction, loyalty, and advocacy by creating advanced customer profiles (customer DNA) and leveraging accurate customer knowledge.
#Data analytics

Master customer experience, providing offers that genuinely speak to your customers

Helping banks to build solid digital connections by better understanding their customers
Customer Insight enables banks to go over the siloes and take full advantage of internal and external data with an AI-powered digital personalization solution. By providing unique experiences that add value to customers’ lives in pleasantly unexpected ways, this solution boosts marketing campaign conversions and promotes increased customer loyalty towards the bank.
  • Data over the silos

    Listen, ingest and augment all data and events from every touchpoint in a continuous and automated process to build strong customer knowledge.

  • Customer DNA

    Build and update an individualised profile of each customer, his DNA, made of various metrics: socio-demography, mobility, interaction, behaviour, affinities…

  • Best interactions

    Use AI to interpret signals and predict customer needs and expectations to deliver the best experience and improve satisfaction.

  • Cross- and up-selling

    Identify opportunities for cross-selling and upselling thanks to customers unique characteristics and behaviour.

  • Smart segmentation

    Use automatic clustering to discover new segments, expand them with the lookalike modelling across all or chosen characteristics.

  • Fine targeting

    Explore and refine audiences across all characteristics and trends, and recommend the next best offer to every customer.