Customer insights

State-of-the-art personalization

Boost client satisfaction, loyalty, and advocacy by creating advanced customer profiles (DNA) based on in-depth customer insights.

#Data analytics

Develop your CX and unique customer-focused solutions

Helping banks build solid digital connections through a deeper understanding of their customers’ needs

Customer Insight is a unique solution for client retention. It enables banks to take full advantage of internal and external data with an AI-powered digital personalization solution. By providing unique experiences that add amazing value to customers’ lives, this solution boosts marketing campaign conversions and promotes increased customer loyalty towards the bank.

Data over the silos
Listen, ingest and augment all data and events from every touchpoint in a continuous and automated process to build strong, reliable customer knowledge.
Customer DNA
Build and update individualized customer profiles, DNA. Each profile is based on socio-demography, mobility, interaction, behavior, affinities…
Innovative synergy
Use AI to interpret and predict customer behavior and expectations, maximizing CX and satisfaction.

Cross- and up-selling
Identify opportunities for cross- and up-selling by understanding customers’ unique characteristics and behavioral traits.
Smart segmentation
Use automatic clustering to discover new segments, expanding them through lookalike modeling across all or chosen characteristics.
Fine targeting
Refining audiences through data allows you to offer the best possible solution to your customers’ needs.