Listen, ingest and augment all data and events from every touchpoint in a continuous and automated process to build strong customer knowledge.
Master customer experience, providing offers that genuinely speak to your customers
- Data over the silos
- Customer DNA
Build and update an individualised profile of each customer, his DNA, made of various metrics: socio-demography, mobility, interaction, behaviour, affinities…
- Best interactions
Use AI to interpret signals and predict customer needs and expectations to deliver the best experience and improve satisfaction.
- Cross- and up-selling
Identify opportunities for cross-selling and upselling thanks to customers unique characteristics and behaviour.
- Smart segmentation
Use automatic clustering to discover new segments, expand them with the lookalike modelling across all or chosen characteristics.
- Fine targeting
Explore and refine audiences across all characteristics and trends, and recommend the next best offer to every customer.