Product Marketing at SBS (ex-Sopra Banking Software)

Our diverse and passionate fintech product marketing team, present across EMEA, markets a suite of industry-leading financial software solutions.

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Working at SBS

At SBS, we take marketing seriously. Our team of product marketers is part of a larger marketing team of 60+ outstanding colleagues. Working as part of a vibrant community closely aligned with other business areas for our daily activities.

Eric Bierry, CEO at SBS (ex-Sopra Banking Software)

‘’Our product marketing plays a pivotal role in successfully positioning products, targeting our clients with the right messaging, and building and maintaining positive brand equity.’’

SBS Product Marketeers love diving into the nitty-gritty of our best-in-class products, which are deployed in 80 markets and aimed at banks, lenders, and other financial institutions.


  • Passionate product marketeers

  • Grow together

  • Collaborative culture

About SBS (ex-Sopra Banking Software)

Let’s grow together

Want to join a team that focuses on your personal growth?
As an SBS marketeer you will:

  • Explore your strengths in an organisation with serious career opportunities
  • Have a chance to do advanced training from renowned institutions like MIT and Harvard Business School online
  • Attend annual in-person team-building retreat for the entire marketing team in France
  • Bring to life the exclusive Sopra Banking Summit, working with prestigious speakers and guests
  • Annual training stipend for advanced training from renowned institutions like MIT and Harvard Business School online
  • Be part of a vibrant team of passionate product marketeers

Unlock product marketing’s true potential using data.

In this Product Marketing Alliance event at our flagship Paris office, 4 amazing product marketeers, including our Deputy Head of Product Marketing Maya Lawrence, discuss how to make product marketing truly data-driven.

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Fireside chat: how can product marketing create value for fintechs?

Watch this insightful fireside chat at the Fintech Marketing Summer conference, Araminta Robertson, founder at Mint Studios, and Leonard Burger, Product Marketing Specialist at SBS discuss how the role of product marketing can elevate fintechs to the next level.

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Interview with Rabia Zakir

Rabia Zakir is one of SBS (ex-Sopra Banking Software)’s Global Heads of Product Marketing. Hailing from Pakistan and based in Dubai, Rabia shares the challenges of her role and travel anecdotes that have brought her to where she is today in this interview.

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