To stay at the heart of customer relationships, and keep their place in the ecosystem, banks must provide a compelling range of offers. Products offering makes it possible to define and market competitive offers, based on various providers’ and partners’ products and services, in a manner consistent with commercial strategy and customer expectations.
- Customer focus: à la carte, targeted, project and requirements-focused offers
- Marketing agility: simplified products, offers and price configuration
- Reduced time to market: greater autonomy for marketing users
Products Offering enables uniform and rationalised distribution thanks to a rich, well-structured offer catalogue combining banking and non-banking products from the various ecosystem stakeholders.
Furthermore, the solution provides the agility and flexibility required to design personalised and innovative offers and pricing, by simply and quickly combining products from several producers. In doing so, the marketing teams become more independent and efficient.
Thus, Products Offering makes it possible enhance offer attractiveness at the same time as addressing digital banking challenges and reducing time to market in a multichannel, multi-distributor, and multi-producer context.