ADIB’s moneysmart: A digital bank for digital natives

To meet UAE’s needs, ADIB decided it needed a truly digital platform, one that could go above and beyond customers’ digital expectations, a platform based on open communication, unparalleled customer experience and innovation.

The result was moneysmart – a dedicated satellite brand of ADIB, targeted exclusively at the Generation Y market. With highly tailored products available exclusively online, moneysmart is a truly unique and inclusive digital banking ecosystem that allows members great user experience and all the support they need.

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